We think the super-app is already on every phone. It’s called WhatsApp.

Three billion people open WhatsApp every day. It is already where you talk to family, split a bill, run a side hustle, and message the businesses you buy from, increasingly through dedicated WhatsApp Business accounts. We believe the line between personal and business life keeps dissolving inside WhatsApp, and that it is becoming the super-app the West never built: the place where you book, pay, order, and get served without ever leaving the conversation.

The problem is that getting a business onto WhatsApp properly has been hard. It has meant wrestling with the WhatsApp Business API, developers, and months of work, so almost no one does it well. The result is a billion conversations and almost nothing built on top of them.

Green Pages exists to close that gap. With our builder, Paige, you simply describe what you want to happen in a WhatsApp chat, and Paige builds it for you and helps you take it live on your own number. Paige handles the WhatsApp Business API and the engineering, so you write no code and your customers have nothing to download. We want to be the platform every business uses to show up inside WhatsApp, so that as WhatsApp becomes that super-app, it runs on us.